Here is Why Your Travel Business Needs a Mobile App

OTRAMS Software
2 min readSep 7, 2021

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Smartphones and devices have a huge impact on the travel and tourism industry. Most travel companies try to leverage this consumer behavior by introducing travel mobile apps that can more or less help travelers plan their trip and help them enjoy a hassle-free experience

Here is how mobile apps help travel companies:

1. Location-based services

Mobile apps allow the users to have location-based services based on GPS-based location giving them to access crucial information about the destination they visit.

2. Notification

Mobile apps can be used to notify customers of important information. This increases engagement as push notification is a direct line back to the app.

3. Real-time content

Mobile apps can bring travelers important information on weather, location, currency rates, travel alerts, government advisory, etc. This helps tourists save time, money and cement their consumer loyalty.

4. Personalization and customization

Mobile Apps can help travel companies gather personal data and companies can utilize this to offer services based on previous browsing history, purchases, location, etc.

How can a B2B travel company leverage a mobile app

1. Access to travel agents & staff

Travel companies can give the travel agents and their staff access to their services which will be replicated on the mobile apps.

2. Data on the move

The mobile app allows travel agents to have access to the travel portal’s services anytime, anywhere even when they are not in their office.

How can a B2C travel company leverage a mobile app

1. Access to critical information

Customers don’t need to store vital trip-related information separately and can access all the data on the mobile app 24/7.

2. Additional utility

Travel companies can provide their customers with additional information that they can utilize during their trips.

How to get a mobile application for your travel business?

OTRAMS offers an independent mobile application to all travel businesses irrespective of their technology provider or the suppliers they use. OTRAMS is ready to consume API from almost any technology platform.

This is a ready-to-integrate service and will take up to 3 weeks to integrate and go live. You can leverage all the benefits of a mobile app irrespective of which technology or platform you are running your business on. This mobile app can be hosted on iOS and Android platforms.

OTRAMS, one of the leading travel technology platforms, offers specialized travel mobile application development for iOS and Android devices. To learn more about this please schedule a meeting with our experts.

Source: Why Your Travel Company Needs a Mobile App

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